January is an exciting time in the world of wine, as ShipCompliant by Sovos is set to release the annual Direct-to-Consumer Wine Shipping Report with our partners Wines Vines Analytics. We’re also sponsoring and presenting an exclusive first look at the report during next week’s Direct to Consumer Wine Symposium, as well as exhibiting at the Unified Wine & Grape Symposium the following week.
Here’s what you need to know about the report, a look back at some key trends from last year’s edition, and a breakdown of what we’re looking forward to at each of the big industry events this month.
About the 2019 Direct-to-Consumer Wine Shipping Report
ShipCompliant and Wines Vines Analytics have been collaborating since 2011 on the direct-to-consumer (DtC) channel’s only major state-of-the-industry report. The report offers detailed insights on wine shipments made from wineries to consumers in the United States.
The Wines Vines Analytics team created an algorithm that uses its database of nearly 10,000 U.S. wineries to extrapolate all DtC shipments from millions of anonymous transactions filtered through the ShipCompliant by Sovos system in 2018. The model tracks sales by winery region, annual winery production, destination of shipments, wine type (varietal) and price points. The result is the most accurate projection of the American DtC shipping channel.
Highlights from last year’s Direct-to-Consumer Wine Shipping Report
2017 was a big year for DtC shipping, as the channel saw 15.5 percent growth year-over-year and accounted for an unprecedented $2.69 billion of wine shipped despite wildfires that ravaged the heart of Wine Country for much of the fall. As a result of this growth, we predicted DtC shipping would top $3 billion in value in 2018. Another development we noted in last year’s report was the surge of Sonoma County wines. Sonoma vineyards shipped 26 percent more wine in 2017 than in 2016, leading us to project it will eventually overtake Napa shipments.
We’ll have updates on these and other trends in the 2019 Direct-to-Consumer Wine Shipping Report, scheduled for release on January 23rd. In the meantime, you can take a look back at how the DtC channel performed in 2017 by download last year’s Direct-to-Consumer Wine Shipping Report.
About the DTCWS and the Unified Wine & Grape Symposium
The DtC report isn’t the only thing we’re anticipating this month. The annual Direct To Consumer Wine Symposium takes place in Concord, California on January 23 and 24 at the Hilton Concord Hotel. As always, you can expect a great assortment of keynote speakers from the industry, town hall discussions, round tables, and, of course, plenty of time to network and catch up with your peers.
ShipCompliant by Sovos General Manager Larry Cormier will speak at the DtC Wine Symposium at 9:00 a.m. on Day 1 – so make sure to arrive on time. Larry will share highlights from the 2019 Direct-to-Consumer Wine Shipping Report for the first time, as well as break down how wineries can most effectively use the data from the report to increase their DtC sales this year. Learn which states are buying the most wine, which varietals and regions saw the most growth last year, and what you can expect from the channel in 2019. Afterward, come chat with our team at our booth.
The following week, the ShipCompliant team will head to the Unified Wine & Grape Symposium in Sacramento, January 29 to 31. Unified is a staple of the wine industry, as it reaches its 25th anniversary, and it has a range of sessions, speakers and events covering hot topics from all over the wine scene. ShipCompliant will be in booth #1626 on the first floor in exhibit halls A-E. If you’re planning to attend Unified, make sure to stop by and chat with our team.