Establishing your brewery’s brand in a crowded craft beer market can be challenging enough, and entering new markets with new products adds more fuel to the fire. But these challenges can be even further complicated by the bevy of regulations that apply to those in the beverage alcohol space. Between licensing, distribution logistics, and compliance obligations issued by governments at the local, state, and federal levels, expanding your brewery’s footprint can seem like a minefield at time.
But it doesn’t have to be this way. To help walk you through the preparation you need to complete before successfully conquering new territories and introducing new products to the market, we’ve put together a comprehensive – and free! – guide, “10 Key Steps to Expanding Your Brewery’s Footprint.” Figure out exactly what you need to do to become market-ready, from assessing your internal capabilities to knowing your audience to developing a foolproof expansion strategy to staying on top of compliance.