Sovos Announces Solution to Automate Beverage Alcohol Compliance for Brand Label Registrations

Market Ready enables suppliers to get products to market more efficiently across different states.


May 31, 2018, Napa, Calif. [Sovos GCS ShipCompliant Wine Summit] — Today, at its annual ShipCompliant Wine Summit, Sovos announced the release of Market Ready, a solution that automates compliance tasks and enables beverage alcohol suppliers to get products to market more efficiently.

Market Ready, available immediately, is an accurate and flexible tool for completing the various brand label registration requirements in different states.  With Market Ready, users select which products to register in which states, and the solution instantly populates forms and cover letters, pulls COLAs from the TTB database and collates the documents into one complete package.

The new solution:

  • Simplifies complex state-specific processes by providing a single, consistent workflow
  • Saves time by generating cover letters, auto-populating state forms, attaching required documents and providing a clear view of what is approved and ready to sell
  • Reduces rejections and back-and-forth with regulators by ensuring all necessary components are included before brand label registrations are submitted
  • Features requirements and forms maintained by Sovos, so suppliers no longer need to spend time and energy looking up individual state requirements

“With product registration processes and regulations varying so widely among states, suppliers can get bogged down in trying to stay compliant through manual processes,” said Larry Cormier, General Manager of ShipCompliant by Sovos. “When suppliers use Market Ready to automate compliance processes, they can keep up with massive workloads and drastically reduce the time required to stay in compliance. As a result, suppliers are better able to serve their customers by getting products to market on time.”

About Sovos

Sovos is a global leader in tax compliance and business-to-government reporting software, safeguarding businesses from the burden and risk of compliance around the world. As governments go digital, businesses face increased risk and complexity. The Sovos Intelligent Compliance Cloud combines world-class regulatory analysis with a global cloud software platform to create an adaptable, connected and global compliance solution that keeps businesses ahead of the ever-changing regulatory environment. Sovos supports 4,500 companies, including half of the Fortune 500, and integrates with a wide variety of business applications. Based in Boston, Sovos has offices throughout North America, Latin America and Europe. For more information visit and follow us on LinkedIn and Twitter.

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