Are You Getting a Fair Share of the DtC Pie?

Join us for this DtC webinar to get the real scoop on what’s selling, where it’s selling and how much it’s selling for. You can take note of opportunities for growth, see where your wines fit within their competitive sets, and identify wine types and price points that you should be targeting.

Wine sales via direct-to-consumer shipments are arguably the greatest success story of the millennium for many of the 9,069 wineries in the United States.

In just five years, this high-margin market has grown from fewer than 3 million cases shipped to more than 5 million. In addition, sales grew from $1.3 billion to almost $2.4 billion in that period.

Is your winery taking advantage of this trend and getting its share of the pie?

Winery owners, general managers, sales directors and wine club managers can find out how their businesses may fit in this success story during a live webinar scheduled for 1–2 p.m. ET on March 23.

I am the editor of Wines & Vines and I will be joining Kent Nowlin, general manager of Sovos ShipCompliant, to host this content-rich presentation and interactive discussion entitled “What’s Working in DtC Wine Shipping—Key Trends.”

Our two companies have partnered each year since 2011 to measure the size of the DtC shipment market and monitor its amazing growth with the best data and analysis available anywhere. Nielsen and IRI do not have a handle on this relatively small but rapidly expanding market. We are the only group that does.

Join us to get the real scoop on what’s selling, where it’s selling and how much it’s selling for. You can take note of opportunities for growth, see where your wines fit within their competitive sets, and identify wine types and price points that you should be targeting.

The webinar will bring to life highlights of the comprehensive 2017 Direct-to-Consumer Wine Shipping Report that was inserted in the March issue of Wines & Vines, and is also available here online. 

We will also color in the data with examples and anecdotes from wineries across the country so you can see how they’re taking advantage of success in the DtC sector.

 

You are cordially invited to join us!

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