Michigan Liquor Control Commission is Cracking Down

Recently, we’ve heard confirmation from a few folks about what we predicted in February. The Michigan Liquor Control Commission (LCC) has begun cracking down on direct wine shippers. Sting investigations have been reported by wineries, specifically around rules that require license numbers on packages and the usage of language stating the shipment contains alcohol.

We want to provide a quick refresher on the rules so you don’t get stung in Michigan.

Wine shipments to Michigan for offsite sales require a label on top of the shipping container with:

    • The direct shipper license number.
    • The order number.
    • The address of the individual placing the order.
    • The name of the designated recipient.*
      *If different from the individual placing the order.

Additionally, don’t forget that:

  • A shipping permit is required.
  • Age verification is necessary for every shipment. This post on improving your age verification process can help.
  • There are volume limits. Michigan is one of only a few states that have an “aggregate volume limit.” This means you can only ship 1,500 cases per calendar year combined to Michigan residents.
  • You must remit sales and excise tax on every shipment.
  • Labels must be registered with the state prior to shipping.
  • The name, address, date of birth, and telephone number of the person placing the order should be collected.

It’s also important to note wineries are being audited in the state. Now’s the time to double check your compliance to avoid paying the costly penalties. Need some guidance? Contact us and we’ll make sure you’re taken care of.


  1. Jaime

    We were under the impression that we needed to provide either the order # or our direct shipper permit. Can you verify that both are required?
    Thank you

    • Rachel Bush - Marketing Coordinator

      Hi, Jaime! Thanks for the question. Yes, based on the statute and a call into the MLCC, the safest approach is to include both the order number and the permit number on the package.

  2. Gabriela

    In order to ensure the required fields are on the shipping label for MI, would it be possible for SC to add the license # and buyer info to the order data sent to the fulfillment house?

    • Rachel Bush - Marketing Coordinator

      Great question, Gabriela. That will depend on the fulfillment partner that you’re working with. They may request your license information to accommodate this type of requirement, or they may request that you list your license number in the special instructions field. Our support team would love to help you find the best solution for your winery. Give us a call!

  3. Marisa

    Are these rules just for Michigan-based wineries or for all wineries shipping to customers in Michigan?

    • Rachel Bush - Marketing Coordinator

      Hey, Marisa! These rules apply to all wineries shipping to customers in Michigan. Thanks for your question!


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