Louisiana Label Registrations: Updates You Need to Know

If you’ve been keeping up with the ShipCompliant blog, you’ll remember our recent post about changes in Louisiana’s registration and label review of alcoholic beverages processes. As a reminder, this process was previously done by the Department of Health and Hospitals. Now, the Alcohol and Tobacco Control (ATC) has taken on this responsibility. Today the ATC released details on the new process that they’ve established since taking over. Here’s what you need to know.

You no longer have to wait for an approval.
Under the new process, labels with valid COLAs and a valid Louisiana license number will automatically be approved upon submission, provided that the TTB approved the COLA.  If the PRO system does not detect that you are registering under a valid license number, or that the label you are registering is not on the TTB public COLA registry, a state administrator will manually view your registration before it can be approved.

You need to submit existing labels to continue selling.
In order to continue selling your existing labels, ATC requires a list of the labels (including low-ABV products that do not require a COLA) that you wish to continue to sell by January 1st, 2016. Click “Register Current Labels” below to register in bulk any time between now and the end of the year.

Here are some other details to note:

  • Registrations are valid for one calendar year. Labels registered prior to January 1st, 2016 are valid through December 31, 2016.
  • The fee for a label registration is reduced from $27.00 to $5.00 per label.
  • Approved labels are searchable on the Louisiana Active Brands Site.

If you have questions about this, let us know in the comments! If you’re ready to get to work, you can register your new labels through PRO.


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  1. Patricia Goodwin

    Does this pertain to Direct Shippers or is this only for Distributors?

    • Rachel Bush - Marketing Coordinator

      Hi, Patricia! Thanks for the question. This only pertains to wholesale distribution. Distributors themselves typically wouldn’t register on behalf of licensees in LA.


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