Weekly Roundup | Apps to Increase Sales, TTB’s Don’ts for Marketing, and DTC Updates

I hope you had a restful and enjoyable weekend! To get you ready for the week, I’ve compiled a weekly roundup of industry news — check it out below. Read something interesting I missed? Share it in the comments.

LegislativeUpdate

UPS Begins Direct-to-Consumer Wine Shipping in Massachusetts | Shipping to this small but mighty state means good things for the industry. ShipCompliant

Beer Drinkers Sue Over “Craft” Brews Made by Big Companies like MillerCoors and Anheuser-Busch InBev | Have a look at the lawsuits that are popping up for big brands over labeling issues. Pittsburgh Post-Gazette

Direct Shipping in Delaware Gets Shelved until 2016 | The DTC bill has been put on hold this legislative session but can be revisited without reintroduction in early 2016. ShipCompliant

IndustryUp

New Brewery Operations Benchmarking Survey Data Available | This report looks at salary/benefit information, production and package mixing, revenue and COGS data, distribution profiles, and more! Brewers Association

Common Alcohol Beverage Advertising Mistakes | A quick look at the most common mistakes advertisers make in the industry. TTB

Why Relevance Matters for Wineries | Tips for overcoming the “fear of marketing” and ways for showing relevance to your clients. Chatterbox Wine Marketing

Wine Country Prepares for Another Early Harvest | Grapes in Sonoma and Napa counties are already showing signs of veraison – The French term for the initial visual signs of ripening grapes. The Press Democrat

DontMissOut

Winery Passport Adds Lead Generation to Mobile App | The iPhone and Android app used for discovering wine has launched the “first direct-to-consumer mobile lead-generation technology.” Mobile Marketing Magazine

This California City was a Craft Beer Wasteland – Until Now | LA may have been late to the party, but they’re showing up to the craft beer industry in a big way. Fortune

Want to Sell More Craft Beer? Get App Happy! | Read up on B2B and B2C apps to help you sell more beer. Beverage Master

JustFun

Eight Ways to Catch a Lie on a Whiskey Label | A guide to decoding the language on whiskey labels. Esquire

Art Studio Recycles Wine Bottles into Artistry | A Napa Valley business turns old wine bottles into beautiful shiny bracelets, earrings, necklaces, and accessories. Patch

Beer as a Cocktail Makes a Perfect Summer Drink | Check out some surprising cocktails made with a beer base. The Wall Street Journal

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