As revealed in our Direct-to-Consumer Report, 2014 saw some big growth in the direct shipping market. This growth can be traced to the success of certain varietals, the strengthening of medium-sized wineries, and the relative success of certain regions. In particular, Oregon, Washington, and the rest of the US (excluding California) excelled this past year.
The biggest story in direct shipping for 2014 came from Oregon. With a 46.3% growth in volume and a 52.5% change in total value, this state’s growth overshadowed the rest. However, even with this impressive jump, Oregon still only accounts for 4.6% of the total volume of direct shipping by region.
Washington and the rest of the US (excluding California) also experienced a leap in growth this past year, with an 18.9% and 15.7% increase in volume, respectively. This translates to a 19.6% change in value for Washington and a 20.1% chance in value for the rest of the US. It is important to note that even with these huge strides in growth, Washington and the other regions, excluding California, only make up a combined 14% of the total volume shipped.
These areas exceeded the rest of the industry in growth, but Napa wineries remained the engine that drives direct-to-consumer shipping in the United States. Their sales accounted for 32% of the total volume of wine shipped.
These shipments had a value of over 880 million dollars, which is almost half of the total industry. This was helped by the higher than average price per bottle that Napa wineries hold. At a $58.13, this average is $18.41 higher than Oregon, which holds the next highest average price per bottle.
2014 was an unparalleled year for growth in the direct-to-consumer wine industry. Huge strides were seen across the board. To read more about these developments, download and read our 2015 Direct-to-Consumer Report.