How is the Direct Shipping Report Created?

As you might know, each year, ShipCompliant and Wines & Vines collaborate to publish an in-depth direct-to-consumer wine shipping report. If you’re not familiar with or haven’t seen this year’s report, you can find it here.

People frequently ask us for details on how the report is created. We provide information within the report that answers this question, but for those of you who want a quick answer, here it is:

This report is a collaboration between several sources and individuals and couldn’t be done without the help of each person involved. There are two primary sources of data — the Wines & Vines database of all 8,100+ wineries in the United States and millions of anonymized ShipCompliant transactions. These two datasets work together to create a holistic view of the direct-to-consumer market.

direct to consumer dataOnce the data is collected, a model is built and used to project shipments from all United States wineries. This is done using stratified sampling that takes the following information into account:

  • Location of winery
  • Annual production
  • Sales by varietals shipped
  • Destination of shipments
  • Price bands

Through the course of processing the data through the projection model, the identity of wineries and purchasers of wines maintain anonymity.

What this analysis provides is a powerful report that reveals incredible industry insight such as:

  • Wine shipment trends by region
  • Details of varietal performance
  • 2015 market predictions
  • Ripe direct-to-consumer business opportunities

Many wineries use this report to design their business plan for the year. For instance, Jake Krausz of Arkenstone Vineyards says, “The customer trends, bottle pricing, and state-by-state shipping comparisons in the report help us plan and make smart decisions to grow our Direct to Consumer program.”

So, there you have it — that’s how the report is made. What’s more important  now is how you put that information to work for your winery. If you haven’t read the report yet, I highly recommend downloading it, here >>

It is important to note that the Direct Shipping Report does not include wines shipped from licensed retailers to consumers or wines sold on-site at a winery. The data presented in the report is instead focused on winery-to-consumer shipments. 

 

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