LabelVision Trend Watch: Moscato – In Review

Our recently released LabelVision tool is already giving many alcohol beverage companies a new way to protect their brands, labels and trademarks by being able to closely monitor newly approved alcohol beverage labels. But perhaps just as important is the insights into trends it will lend marketers, the media and researchers. Take the example of Moscato and its meteoric rise over the past few years. We used LabelVision to answer the question, what can we learn about the increase in popularity of Moscato by looking at the history of Moscato label approvals? What we found was stark, hard evidence of the varietal’s ascent in popularity. Between 2000 and 2009, 410 labels with references to “Moscato” were approved. Between 2010 and 2013 1,946 labels with reference to Moscato were approved. A total of 748 labels referencing Moscato were approved in 2012 alone.

MoscatoChart

LabelVision made discovering this information simple. Merely by identifying a year and varietal, LabelVision returns the number of labels approved referencing that varietal within the identified time frame. Additionally, it returns images of all the labels approved. LabelVision also returned the top sources for Moscato labels. In 2012 it breaks down like this:
 

  • California — 139 Moscato Labels Approved
  • Italy — 124 Moscato Labels Approved
  • Chile — 77 Moscato Labels Approved
  • Argentina — 47 Moscato Labels Approved
  • Australia — 25 Moscato Labels Approved
  • Moldova — 23 Moscato Labels Approved
  • Spain — 21 Moscato Labels Approved

 
You can see a steep incline in the number of Moscato labels approved from 2010 to 2012. LabelVision makes it easy to discover market trends in their early stages. If we look at today’s trending products, we may conclude that cider is hot on Moscato’s trail. Take a look at this related blog post to read more about the current cider trend. For more information about LabelVision, visit: https://www.shipcompliant.com/solutions/labelvision/

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