DIRECT Conference Gives Wineries Tools to Succeed in Changing Direct Shipping Environment

ShipCompliant launched its first Direct Shipping Seminar & Users Conference in 2006, one year after the groundbreaking Granholm v. Heald Supreme Court ruling that put the framework in place for the direct shipping landscape as we know it today. Since the 2005 ruling, 26 new states have opened or adopted a new permit system for direct shipping, which represents a 56% increase in total reports due for wineries that ship to all available states. Today a total of 40 states—89% of the total consumer market—allow direct shipping!

Over the past 7 years, there have been some considerable advances in direct shipping laws and regulations for wineries and consumers alike, but the road hasn’t been straight and narrow. As states work to adapt their laws amidst shrinking budgets while simultaneously balancing consumer demand and local business interests, a number of outstanding issues continue to be debated in the industry including state mandated production capacity caps, on-site requirements, and the emerging practice of partnering with third-party marketers.

ShipCompliant stays abreast of the ongoing legislative and regulatory changes and provides education and training for wineries to operate compliantly in this ever-changing, and sometimes confusing, environment. Every year for the past six years, ShipCompliant has brought together wine industry professionals, state representatives, direct shipping experts and business leaders to discuss ongoing changes at its annual conference, now known as DIRECT.

DIRECT 2012 is ShipCompliant’s 7th annual conference and will take place on June 14 at the Napa Valley Marriott. This conference is one of the industry’s leading forums for those involved in direct sales to hear the latest industry updates and new best practices. Wineries will learn ways to gain loyal customers and maximize profitability as well as hear industry experts address new and upcoming changes in the legislative regulatory landscapes.

Confirmed sessions include:

  • State-by-State Legislative Updates
  • The State of Direct Shipping by the Numbers: Who’s buying? Who’s shipping? What’s selling? Where’s it going?
  • How to Build Sales Profitably and Compliantly with Third-Party Marketers
  • Product Registrations and COLA Filings Done Fast & Easy
  • Regulations and Compliance: Privatization, COLA rules and USPS Shipping
  • The Future of the Wine Industry: The Vision of the Visionaries

See a complete list of sessions and speakers at
Early-bird registration ends Friday, May 18th.

1 Comment

  1. Theresa Dorr

    As an exhibitor and attendee of several ShipCompliant events I can say they have always been extremely informative and valuable.

    As a vender it was informative so that I could make sure the strategy and tactics for my company were on track.

    As I consult with wineries regarding wine clubs and Direct to Consumer Sales the ShipCompliant conferences have also provided the easiest solution on the market to correctly calculate origination and destination sales taxes as well as many other valuable features.

    I highly recommend these conferences.
    Theresa Dorr
    The Wine Club Boot Camp


Submit a Comment

Your email address will not be published. Required fields are marked *