The rapid rise and appearance of Online Wine Marketers aggregating and serving customer demand is perhaps the single most important innovation in wine sales in the past few years.
But selling and marketing wine through these channels poses regulatory and compliance challenges to both licensed wine suppliers as well as the Marketers.
ShipCompliant’s MarketPlace technology platform delivers the critical compliance solution that allows Online Marketers and wineries to work together with confidence that they meet the regulatory requirements facing them.
Unique Compliance Challenges
When a winery markets its products through an online flash site or other online
marketer:
- Who is actually selling the wine?
- Who is responsible for fulfillment?
- Who accepts or approves the sale?
- Who can charge the customer’s credit card?
- How must funds be routed?
The collaboration between Online Wine Marketers and wineries is a different ballgame from basic direct sales and regulators recognize this. In California, the Department of Alcoholic Beverage Control recently set down specific guidelines and requirements that wineries and Online Marketers must meet. Other states will likely follow suit.
The critical challenge for the winery and Online Wine Marketer is to find a solution to these regulatory issues that keeps all parties in compliance and doesn’t disrupt the consumer experience. ShipCompliant MarketPlace accomplishes this goal using seamless, tested technology.
How ShipCompliant MarketPlace Works
MarketPlace connects wine sellers (wineries, importers, or retailers) to Online Marketers through an integrated platform that performs instant transaction compliance checks, assures proper order acceptance procedures and routes funds for proper payment and disbursement—all using the proven, award-winning ShipCompliant compliance database of state and federal regulations and a robust API.
The flexible system not only meets all California ABC guidelines for Online Marketers and winery collaboration, but also is adaptable for use with guidelines and regulations issued in other states. The MarketPlace platform allows Online Wine Marketers to create a consumer-facing marketplace that is scalable and compliant. Wineries linked to MarketPlace have the guarantee that they are meeting all compliance requirements and that their license is protected.
What Wineries Need To KnowConnecting to customers though the reach of Online Wine Marketers can represent a significant opportunity as more and more consumers embrace these channels. However, as the California ABC made clear in its recent advisory, wineries working through these channels must always remain in control of the transaction from making clear it is they who are selling the wine, accepting and fulfilling the order, and controlling disbursement of all funds.If the Online Marketing partner can’t guarantee these procedures, the winery puts its license in jeopardy. This challenge can be easily addressed when winery and Online Marketers work together through the Marketplace platform, assuring that all these criteria are met and the winery’s license is kept safe. Submit a request to activate your FREE MarketPlace account. |
What Online Marketers Need To KnowThe greatest challenge that Online Wine Marketers face is putting in place a marketing platform that complies with the complex set of alcohol regulations across various states. MarketPlace gives Online Marketers a turnkey, scalable compliance solution driven by a proven and easy-to-integrate API that is tied to the most sophisticated database of state and federal regulations.Online Marketers are able to focus on what they do best: procurement, marketing and customer service while MarketPlace automates:
Request information on the MarketPlace API. |
Resources
Industry associations or press inquries, please contact 303.996.2344 or jamie@shipcompliant.com for more information on how this affects your audience. |
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