June 14, 2012 • Napa, CA
The State of Direct Shipping...By the Numbers
Who’s buying? Who’s shipping? What’s selling? Where’s it going?
Based on ShipCompliant’s deep data set in combination with Wines & Vines Magazine’s winery data, we will present an in-depth analysis of what’s happening in the direct-to-consumer shipping market along with a first-ever look at consumer behavior patterns that will give you new ideas on how to market your wines direct.
Moderator: Jason Eckenroth, CEO & Founder, ShipCompliant
Speakers: Danny Brager, VP Group Client Director, Beverage Alcohol Team, Nielsen
Kent Nowlin, Director of Finance, ShipCompliant
Product Registrations and COLA Filings Done Fast & Easy
Get your wines to market faster than ever with new technology
Time is money, and never before has this been as true as in today's highly-competitive marketplace. Technology and automation are transforming businesses at lightning speed. Don't lag behind your competitors. Join us to learn how our all new COLA filing tools, Product Registration Online (PRO) platform and electronic filing can help wineries get products approved in record time while reducing compliance costs.
Moderator: Jeff Carroll, VP Compliance & Strategy, ShipCompliant
Speaker: Pawel Smolarkiewicz, CTO, ShipCompliant
Elizabeth Oostra, Ste. Michelle Wine Estates
Hands-on client training for new and experienced users
Are you getting the most out of your ShipCompliant account to reduce your workload and make your life easier? Get an in-depth look at specific tools and features available to benefit you whether you are an advanced users or are just getting started. If you are trying deciding if ShipCompliant is right for your winery, this is your chance to see the software in action, including all the newest rolled out in the past year!
Speakers: ShipCompliant Client Services Team
Build Sales Profitably & Compliantly with Third-Party Marketers
The secrets to expanding sales and building strategic relationships
Have you ever wondered what a third-party marketer looks for when selecting participating wine suppliers? And what steps does a winery need to take to get products enabled for one or more third-party provider? Learn both the challenges and possible successes of working with a third-party provider, and how you can improve your reach and build your brand.
Moderator: Elizabeth Hansen, Project Manager, Compliance
Speakers: Kristen Techel, Partner, Strike & Techel
David Studdert, Managing Director & Co-Founder, Wine Country Connect Jeff Stai, Owner, Twister Oak Winery
Measuring Your Marketing
The Path to Improvement
How effective is your use of social media? Is your email campaign announcing new releases leaving sales on the virtual table? How can you know if your website enhancing or deterring sales? These and other questions central to your direct to consumer sales can only be answered if you first measure and evaluate your efforts. Learn to gauge the effectiveness of your direct sales marketing efforts by evaluating tools of the trade and providing meaningful formulas for evaluating marketing efforts.
Moderator: Tom Wark, Owner, Wark communications
Speakers: Ed Thralls, Social Media Marketing Manager, Vintage Wine Estates
April Damron, Owner, Damron Marketing
Regulations and Compliance: The Next 12 Months
Privatization, COLA rules, USPS shipping and more
2012 is shaping up to be just as dynamic as 2011, with privatization leading a host of major issues facing the industry. Find out how all of the regulatory issues may affect your business and what you need to know to stay on top of the macro trends.
Speakers: Steve Gross, Director of State Relations, Wine Institute
Cary Greene, Chief Operating Officer and General Counsel, WineAmerica
Matt Botting, General Counsel, California ABC
Robert Tobiassen, Retired Chief Counsel of Regulatory & Taxation Agency