The Industry's Premier Direct Shipping Conference
Register to attend this leading industry conference where you will learn how to maximize your direct shipping program.
Social Media and Third-Party Marketing
Learn to Successfully Navigate Essential Legal Issues
Today’s rapidly developing world of social media and third-party marketing provides new and exciting opportunities for educating consumers, expanding a company’s profile and reaching a broader audience. But this Wild West of marketing comes with its share of pitfalls, danger signs and regulatory traps. This session will address legal issues surrounding this brave new world of social media and third-party marketing. Learn how to protect your company and establish best practices as you adopt these new technologies into your marketing and sales strategies.
In this session you will learn: copyright, trademark and other intellectual property laws; online privacy rights; how to translate federal advertising standards to social media; tied-house laws; how to manage the online actions of customers and fans; best practices for your company’s website, blog and social media pages; disclosure rules on social media sites; and more.
Panelists: Suzanne DeGalan, Associate, Hinman & Carmichael
John Hinman, Partner, Hinman & Carmichael
Jerry Jolly, Consultant, Pillsbury
Wholesale Compliance Demystified
Let Technology Help you Reduce Your Time to Market
Technology now offers wineries and importers innovative ways to improve product launches through the traditional 3-tier distribution channel by reducing the time to market while easing the burden of compliance. Learn how you can strategically roll out new products in record time while increasing the visibility of product status across your entire organization.
Speaker: Mark Hayes, ShipCompliant Product Manager
Post-Recession Direct Wine Sales
Tools and Tips for Digging Out & Climbing High
With consistent signs that we are seeing a post-recession comeback and that lifestyle buyers are coming back to wine, this panel explores and explains ways to win back former customers, attract new customers and encourage remaining customers to respond enthusiastically to the offerings of direct sellers.
Regulatory Issues in Focus
TTB and California ABC Weigh In
The TTB and the California ABC have the challenging role of regulating and enforcing alcoholic beverage laws. Get up to speed on recent changes and issues of importance to the agencies, and learn what to expect in the coming year.
Speakes: Lori Ajax, District Administrator-Trade Enforcement Unit, California ABC
Susan Stewart Evans, Executive Liaison for Industry Matters, TTB
Moderator: Paul Kronenberg, President, Family Winemakers of California
ShipCompliant University
Hands-on Client Training
Are you a compliance administrator? Join us for an in-depth look at some of the most popular new features and advanced tools that we’ve rolled out in the past year to help make your life easier. Then break into small workgroups to connect with other Users, suggest new feature ideas, and get your questions answered directly from the ShipCompliant experts.
Speakers: ShipCompliant Client Services
1-on-1 Support Q&A
Mix and mingle with our expert Client Services team. This is your chance to meet the experts you speak with every time you call in with a question. Or bring your question to ask in person. We’d love to meet you and put a name to a face!
Led by: ShipCompliant Client Services
