The 2018 DtC Report is Available!
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The Direct-to-Consumer Wine Shipping Report is an annual collaboration between Sovos and Wines & Vines examining wine shipments from wineries to consumers in the United States.
To create this report, Wines & Vines Analytics created an algorithm that uses its database of U.S. wineries to extrapolate all direct-to-consumer shipments from millions of anonymous direct shipping transactions filtered through Sovos’ ShipCompliant platform in 2017. The model tracks sales by winery region, annual production, destination of shipments, wine type (varietal) and price points. The result is the most accurate estimate of the American direct-to-consumer shipping channel.
DIRECT-TO-CONSUMER REPORT HIGHLIGHTS
Value of Direct-to-Consumer Wine Shipping
The value of direct-to-consumer wine shipments increased by 15.5% to an all-time high of $2.69 billion in 2017.
Direct-to-Consumer Growth Across All Categories
In 2017, the volume of direct-to-consumer wine shipments increased by 15.3% to 5.78 million cases, and the average price per bottle increased to $38.75.