Our identity and visual style

Our identity is not just the logo. It’s a unique design scheme composed of various components that work together to create our distinctive visual style. It is essential to follow the guidelines in order to achieve strong and consistent application of our identity and build strong awareness and recognition of our brand.
Download All Brand Assets

Primary Logo

Full color

Whenever possible, the logo should appear in its full-color version. In the Resource files tab you can download a version specific to both spot-color and four-color process printing, as well as for use on screen and in electronic documents.


When the logo is used on a solid background color, it may be reversed out in white. Generally the logo should only be reversed when no other option is available.


Coming Soon!

Recommended sizes, Construction grid, Clear space, Incorrect Usage, On backgrounds, Logo positioning




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1877 Broadway, Suite 703 | Boulder, CO 80302