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June 15, 2011Barbara Talbott To Deliver Luxury Marketing Insight at Annual ShipCompliant Direct Shipping SeminarFormer Four Seasons Chief Marketing Officer to Bring Service Insights to Wine MarketingBoulder, Colo.—Barbara Talbott, former Executive Vice President of Marketing at Four Seasons Hotels and Resorts, has been tapped to address attendees at the June 28 ShipCompliant Users Conference. Talbott, Author of The Power of Personal Service, will share how a no-compromise, service-centered approach to direct wine sales leads to long-term customers and profitability. “Barbara has a great message to deliver to wine marketers who, like Four Seasons, need to meet the expectations of an affluent customer,” said Jason Eckenroth, CEO and Founder of ShipCompliant. “We are excited to have her at the Conference and think attendees will walk away with new insights into how to create brand ambassadors, build long-term customers and reap higher profits through great service.” This event is ShipCompliant’s 6th-annual Direct Shipping Seminar and Users Conference, and will take place this year on Tuesday, June 28 at the Napa Valley Marriott. The conference will focus not only on Talbott’s message of meeting customer expectations through customer service, but on a number of other important topics to direct sellers. Attendees will hear the latest on direct shipping laws, pricing strategies, the state of the direct wine shipping market, marketing agents, digital wholesale compliance and more. Talbott is the founder and CEO of GlenLarken Advisors and former Chief Marketing Officer of Four Seasons Hotels. She is a recognized thought leader on global branding and service innovation. Talbott’s service centered approach helped make Four Seasons one of the world’s most valuable consumer brands. In 2007, she received the lifetime achievement award from the Hospitality Sales and Marketing Association, joining Sir Richard Branson, Michael Eisner and Barry Sternlicht in holding that honor. In 2009, she founded GlenLarkin Advisors, which provides strategic counsel to senior executive teams. Barbara is the author of The Power of Personal Service. For more information on the ShipCompliant Direct Shipping Seminar and to reserve a spot a the day-long event visit www.shipcompliant.com/events Media Contact: |
