June 28, 2011
ShipCompliant-Wines & Vines Collaborate on Study of Wine Shipping SectorCalifornia Wineries Lead Direct Shipping Recovery
(Napa, CALIF—June 28, 2011)—According to the 2011 ShipCompliant-Wines & Vines Magazine survey of the winery direct shipping market, this sector of the American wine industry is in full recovery, with 11.5% overall gains in both volume and sales over the 12 months ending April 2011. The study of direct shipment data shows that winery shipments to consumers over the 12-month period topped 2.75 million cases of wine valued at more than $1.2 billion.
The new ShipCompliant/Wines & Vines (SC-WV) data was presented today at the 6th annual ShipCompliant Direct Shipping and Users Conference in Napa Valley. The annual report is built on millions of transactions compiled by ShipCompliant and integrated into Wines & Vines database of U.S. Wineries using a model developed by the two companies to measure the extent of the direct to consumer wine shipment market. The results are a comprehensive picture of direct to consumers wine shipments in the United States. The presentation of the data was delivered at the Shipcompliant Direct Shipping Seminar and Users Conference by Marc Engel of Engel Research Partners and can be found online at (web address).
“The winery direct shipping sector is back on track and growing faster than the overall wine market,” said Jim Gordon, editor of Wines and Vines Magazine. “With the overall retail market pegged at $30 billion, direct-to-consumer shipments of wine now represent 4% of the American retail wine market.”
CALIFORNIA WINERIES SHOW IMPRESSIVE DOUBLE DIGIT GAINS IN VOLUME AND SALES
“The direct wine shipping market appears to be in full recovery, particularly among California-based wineries said Jason Eckenroth, CEO of ShipCompliant. “What’s particularly impressive are the substantial gains in both volume and sales of wines shipped by wineries in California located outside the better-known winemaking region, and this looks to be a significant trend in the industry.”
MID-SIZED WINERIES DOMINATE DIRECT SHIPPING SECTOR WHILE BOUTIQUE WINERIES FALTER
CABERNET AND CALIFORNIA STILL CHAMPS OF DIRECT SHIPMENTS
The ShipCompliant-Wines & Vines data also showed that Californians continue to be the wine drinkers most willing to have wine shipped to their doorstep. Shipments to California addresses represented 32% of volume and sales, more than the next five states—Texas, New York, Florida, Illinois and Washington—combined.
ABOUT WINES & VINES MAGAZINE