The 10th Annual DIRECT Conference

May 28-29, 2015 | Napa Valley Marriott

This year’s DIRECT was a great success! There were updates from industry experts, inspirational speakers, networking opportunities, in-depth ShipCompliant product training, and tons of fun! If you weren’t able to make it or you want to see and share the incredible content that was covered, you can find it all below.

A Look at the Evolving DtC Industry

A keynote address from Jason Eckenroth, President and Founder of ShipCompliant

We had some wonderful speakers

Chip Conley

Chip Conley

Head of Global Hospitality, AirBnB, Founder, Joie de Vivre Hotels & Fest300

Learn more about Chip
Measuring What Makes Life Worthwhile
Chip Conley shares his theories on transformation and meaning by applying them to business and life.

Steve Gross

Steve Gross

Vice President, State Relations, Wine Institute

Learn more about Steve
State Legislative/Regulatory Update

Steve Gross provided insight into the intricacies and implications of recent and upcoming legislative changes.

David Rendall

David Rendall

Author, The Freak Factor: Discovering Uniqueness by Flaunting Weakness

Learn more about David
Freak Factor: Discovering Uniqueness by Flaunting Weakness

In this funny and counter-intuitive talk, David shared how to find success and improve performance by starting with our weaknesses—and amplifying them rather than denying them.


Bobby Stuckey

Bobby Stuckey, MS

Master Sommelier/Owner, Frasca Food and Wine, Pizzeria Locale Boulder, Pizzeria Locale Denver

Learn more about Bobby
Be a Hospitalian

Master Sommelier Bobby Stuckey distinguished between service and hospitality in not only restaurants, but in every area of life. Stuckey discussed hospitality interventions and how performing authentic acts of hospitality in your work and daily life can change how people feel and experience your brand.


Download the official DIRECT 2015 Agenda.

DIRECT Industry Review
Thursday, May 28 | 8 am – 5:30 pm

  • A Look at the Evolving DTC Industry
    Jason Eckenroth, President, ShipCompliant
  • Distinguishing Between Service & Hospitality
    Bobby Stuckey, Master Sommelier, Frasca Food & Wine
  • Discovering Uniquenesses by Flaunting Weakness
    David Rendall, Author, The Freak Factor
  • State-by-State Legislative Updates
    Steve Gross, VP, State Relations, Wine Institute
  • Opportunities in Direct Wine Fulfillment
    Zack Crafton of Naked Wines, Ari Radetsky of Club W
  • Marketing to Generations, including Millennials
    Kelly Dressler, John Gillespie, Jonathan Cristaldi, Josh Phelps
  • The Future of the 3-Tier System
    Ken Frederickson, Bobby Stuckey
  • Regulatory Panel
    Susan Evans, Matthew Botting, Matt Walsh

ShipCompliant Workshops & Discussions
Friday, May 29 | 8 am – 12 pm

  • Everything You Need to Know About Winery Tastings, Events, and Sponsorships
    Bahaneh Hobel, Rebecca Stamey-White
  • Social Media Compliance
    Susan Evans, Kristen Techel, John Trinidad
  • Delivery Experience Workshop
  • Data Management for Compliance Workshop
  • Integrations to Save Time and Energy Workshop
  • Reporting & Analytics Workshop
  • Wholesale Gathering Sessions:
    • Keynote & Industry Update
    • Shape the Wholesale Industry
    • TTB Allowable Revisions Best Practices
    • Open Q&A Wholesale Workshop

Want more content?
Check out a recap of Jason Eckenroth’s keynote address.
Don’t miss our top five takeaways from DIRECT!

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